Final result

Thumbnails

Taiyaki is a Japanese snack often found at festivals. it is a fish-shaped snack with a filling. This could range from ice cream to red bean paste.

I wanted to design 2 taiyki stands for a hypothetical fish festival on Tybee Island, one for ice cream and one for traditional taiyaki. From the feedback I received from the thumbnails, I went with the wave and the taiyaki eating the stand.

Taiyaki variation

Callouts

TYbeeyaki

Tybee’s taiyaki

Carp variation

Taiyaki stand first draft

I made 2 variations for this stand. One is colored to look like it’s Taiyaki swimming the wave, and the other is a carp swimming the wave. I added driftwood for signage.

Driftwood Sign

Wave cutout

Fish can be carp or taiyaki

Sea foam mist

Menu board easily customizable

Ice Cream Taiyaki stand first draft

Callouts

The thumbnail of the taiyaki eating the top of the stand reminded me of an ice cream that someone dropped, so I ran with it. there is not really much i changed between this and the final draft.

Taiyaki Cone

Pish Food Flavor

Wheels for easy mobility

Kickstand

dropped ice cream cone

Boat shaped to play with the ocean theme